Korneli Chaladze 13, Tbilisi
+995 593 229 902
Digital Marketing and Sales
Effective marketing and sales rely on communicating at the right time and place. In today's world, digital marketing and selling products or services through digital channels play a crucial role. However, the full potential of digital marketing and sales is often underutilized.
Theoretical knowledge alone is rarely enough to plan successful campaigns. That's why the "Digital Marketing and Sales" course is designed to combine local and international expertise, providing participants with practical, hands-on knowledge.
This course is ideal for professionals directly involved in marketing who are seeking new, measurable ways to boost sales every day.
During the training, Tornike, Tina, and Tsitsi will introduce you to digital marketing techniques designed to deliver fast results. You'll learn tools that help optimize costs, enabling you to achieve maximum effectiveness with a minimal advertising budget.
The course includes various practical exercises, allowing participants to apply what they’ve learned to the realities of their own products or businesses.
Participants will also receive relevant literature to further deepen their understanding of the topics covered.
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I Meeting
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The main channels of digital marketing
- Overview of Digital Marketing Channels (FB/IG/Tripadvisor/YouTube/LinkedIn/Website)
- What can be achieved with digital marketing (main objectives)
- Traditional Media vs. Digital Media
- Whoever counts, wins
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II Meeting
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Developing a digital strategy
- Product and Service Description
- Marketing Objectives
- Audience Assessment and Research
- Consumer Insights
- Digital Reputation (Case Study)
- Key Message/Tagline Formulation/Positioning for SEO
- Competitor Analysis on Social Media and Benchmarking
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III Meeting
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Content is a king
- What Is Content and What Determines Its Quality?
- Review of Content from Different Companies
- Tone of Voice
- The Importance of a Visual Solution
- Formats of Visuals
- UGC - User-Generated Content
- Participation of Influencers in Content Marketing
- Insight - How to Obtain Insight and Convert It into Advertising Conten
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IV Meeting
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How to Manage Digital Advertising in Sales
- FB/IG/Tripadvisor/YouTube/Google Sales Tools
- Building a Sales Funnel
- Remarketing
- Lead Generation Advertising
- Success Stories of Georgian Companies
- Affiliate Digital Marketing
- Shop
- Facebook Catalog Manager
- Custom Audiences
- Lookalike Audiences
- Ads Manager (Learning/Doing Process)
- Budget Optimization
- A/B Testing (Split Testing)
- Determination of Campaign Objectives
- Message Campaigns
- Conversion - How to Achieve the Final Sale
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IV Meeting
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Brand Positioning and Reputation Building
- Product vs. Brand
- Problem / Insight / Creative Solution
- Discussion of Creative Solution Cases
- Building a Digital Reputation
- Reputation in Sales
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V Meeting
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Brand Positioning and Reputation Building
- Product vs. Brand
- Problem / Insight / Creative Solution
- Discussion of Creative Solution Cases
- Building a Digital Reputation
- Reputation in Sales
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VI Meeting
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Visual Communication in Advertising
- From brief to final product
- The importance of colors in a brand
- Formats
- Logo and branding
- 2022 trends
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VII Meeting
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Planning a Digital Marketing Campaign
- Formation of ideas (practical work)
- Advertising display
- Consolidation of insight
- Determination of the budget
- Finding additional channels to implement the idea
- Influencer participation and channels
- Google - advertising in search engines
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