1) What was your motivation for taking the sales and management course at ISI?
My main motivation was to take a course that is not based solely on theoretical knowledge, but focuses on practical, real-life negotiations and sales. For example, how to improve communication, organize meetings, apply strategic approaches, manage teams effectively, and increase sales efficiency.

2) What were your expectations before starting the course, and did reality meet those expectations?
Before starting the course, I expected to gain practical experience and communication techniques; however, the reality exceeded my expectations. Each session was innovative and filled with experiments and real-life case studies.

3) Which topics or sessions stood out the most for you, and why?
I would especially highlight the Harvard case, networking sessions, storytelling practice, and theatrical activities—essentially everything. To explain in more detail:

The first two sessions with Davit Chikvaidze — the “5-Second Principle,” the Black Swan in negotiations, and framing — were particularly useful in learning how to start conversations and create a strong first contact.

The Harvard case — taking on the role of a lawyer, debating, and reaching agreements — was an unforgettable practical experience that was both engaging and highly dynamic.

Networking and storytelling — building effective connections and mastering the art of storytelling — are skills that will definitely be useful in my daily professional activities.

Role-playing in the theater added another powerful practical dimension.

All of this was further enriched by Andro Dgebuadze’s philosophical and psychological perspectives.

4) What was the most practical part of the course for you?
The most practical part of the course was the Harvard case.

5) How has the knowledge gained from the course impacted your daily work?
The course changed my communication style, meeting management, and interactions with my team. I became more natural and confident, and I started applying strategic approaches in sales.

6) How did your perspective on sales and management change after the course?
The course showed me that sales and negotiation are not just about process or results, but are also creative, strategic, and psychological activities. I realized the importance of storytelling, networking, and role-playing in real communication. Negotiations now feel much more comfortable for me.

7) In your opinion, what distinguishes ISI from others?
ISI stands out due to its unique combination of diverse lecturers from different fields (business, theater, philosophy), practical case studies, innovative methods, and a strong focus on real-world challenges. Each session is practical, interactive, and creative.

8) Who would you recommend this course to, and why?
I would recommend this course to any active, growth-oriented individual who wants to improve negotiation and team management skills, as well as to those who wish to meet interesting people and deepen their professional knowledge.